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Acquisition Details: What the $1.9 Billion Dollar Backlink Means for Local SEO and Digital Marketing Adobe's acquisition of Semrush  for a staggering $1.9 billion marks a significant event in the digital marketing world, particularly within the sphere of Search Engine Optimization (SEO). This move reshapes expectations for SEO tooling and local search strategy across marketing teams and small businesses. This article explains what the deal is, why it matters to the marketing