URL Current website (If you have one)
Social Links (link all business social media if available)
How do you stand out from your competitors? Why should your potential clients do business with you, rather than a competitor?
Who are your competitors ?
What problems are you solving for your customer?
How are your clients/customers finding you? Social media? Referrals? Ads?
Are you planning to sell a product or service online? If so, what is the product or service.
What are your revenue goals?
Who is your target audience or demographic? Please describe a perfect customer/visitor for your site. Try to provide details such as their income, interests, gender, age, and lifestyle etc.
What is their current situation, including the problems they are facing, and what do they want to achieve? Describe what would be their ideal situation.
What do you want your audience to do when they visit your site? (What actions do you want visitors to take on the site, what should their customer/client journey be on the website?)
Are there any new clients/customers would you like to start attracting? If so, expand on that.
Who will create the content featured on the site (images, video, etc)? Do you need help with this? Do you already have imagery you want to use?
Who are the decision makers on this project? What is the turnaround time for making a decision?
In addition to the home page, what will be other important pages you want included?(About Us, Services, Products, Press Release, Blog, Links, Location, Contact Us, Directions, Site Map, Privacy Policy, Testimonials, Terms of Use, News, Partnerships, Etc.
What is the main goal of your website? Ex: contact form enquiries, direct bookings.
Do you have any existing brand elements (logo, colors, fonts, images, etc) that need to be incorporated into the website design?
Will you be providing copy for the site or will you require help with writing?
(product or service descriptions, about us, terms of use, privacy policy, sales copy, etc)
List at least two URLs of websites you like. Why do you like them?
How are you currently marketing your business and how do you plan to market your business in the future?
Other than search engine traffic, what methods do you have in mind to drive traffic to your site?
What form of communication do you prefer? Email, face to face meeting, phone calls, video conference, text, etc?
Are there any black out times I should not contact you during?
What is the budget you have in mind for this project? (specific or range)