Search Engine Optimization Is Three Different Jobs. Most People Are Sold the Wrong One.

Getting into the map on your phone, getting a page to rank, and getting named when someone asks an assistant are related but they are not the same work, and they do not cost the same. This page tells you which one you need. The prices are on the pages themselves, not behind a call.

01 — The Short Version

The Goal Was Never Traffic. It Was Being the One They Call.

SEO has picked up a reputation for being vague, and it earned it, because a lot of it is sold as monthly activity rather than as a result you can point at. The useful definition is narrow: making it more likely that the person who needs what you do finds you rather than a competitor, at the moment they are deciding.

Where People Search Now

The map on a phone, a list of blue links, and increasingly an answer written by an assistant. Same customer, three different surfaces, and you can be strong on one and invisible on another.

What Actually Moves

An accurate profile, consistent details everywhere you are listed, real pages answering real questions, reviews, and other sites mentioning you. That list has barely changed in ten years.

What Does Not

Keyword stuffing, a monthly report of impressions nobody reads, and any promise involving the top three in thirty days. If a number cannot be tied to a phone call, treat it carefully.

02 — What It Costs

Two Plans. Both Prices Are on This Page.

Most agencies make you sit through a call before they will tell you a number. Here it is. The difference between the two is volume, not a secret. You are buying more of the same work, done more often, across more of the map.

One Location, Done Properly

Operation Lightyear

$499 / month

$2,500 setup, or we waive it if you stay six months. How that works

  • Google Business Profile buildout, top to bottom
  • 4 blog articles a month
  • A profile post every four days
  • 25 local citations, built once and kept clean
  • 1 press release a month, 1 channel, roughly 30 links
  • Review monitoring and response
  • Authority backlinks
  • Metadata, schema, alt text and internal linking
  • Service and location pages written for real searches
  • Monthly map heatmap and keyword report
  • AI search tracking: 15 questions checked monthly in ChatGPT
Start with SEO growth
Everything Doubled, Plus Me

Operation Parsec

$999 / month

$5,000 setup, or we waive it if you stay six months. How that works

  • Everything in Operation Lightyear
  • 8 blog articles a month
  • A profile post every other day
  • 50 local citations
  • 1 press release a month, 3 channels, roughly 60 links
  • Guest posts on relevant sites
  • AI search tracking: 40 questions across ChatGPT, Google AI answers and Perplexity
  • A monthly strategy call with me, not an account manager
Start with SEO growth

Both plans cover the map and the pages, and both include the AI tracking rather than charging separately for it. The full month-by-month breakdown is on the local SEO page, and how we handle getting named by AI assistants has a page of its own.

03 — Before You Enquire

Worth Knowing Where We Are a Bad Fit.

We Are a Good Fit If

  • You serve a real geographic area and you know which towns you want more work from.
  • You could handle more calls next month without the wheels coming off.
  • You would rather see a real number every month than a report designed to look busy.

We Are Not If

  • You sell nationwide online. Most of what we do is local and it will not help you.
  • You need the phone ringing this month. Run ads, and start this alongside.
  • You are shopping for a ranking guarantee. Nobody can honestly give you one.
Free — No Strings

We'll Find You 7 Revenue Opportunities You Are Missing.

A real look at your profile, your listings and what people find when they search for what you do. Seven specific opportunities, and you keep the list whether or not you ever work with us. Most of the businesses we do this for are around Pittsburgh, where which town you show up in decides whether the search was worth winning. If there is no site worth optimising yet, start from a Lightspeed build and the SEO has something solid to stand on.