Chocolate Shop Website

A Timeless Modern Chocolate Shop Website.

Sweetlane Chocolate Shop is a Vandergrift-based handmade chocolate shop with seventy-five years behind it.

TimelineBuilt in 4 weeks
ScopeBrand · Web · Photography · Ads · E-commerce
Investment $$$$$
Live atsweetlanechocolate.com
The Sweetlane Chocolate Shop and Diner storefront
01 — The Business

Seventy-Five Years of Chocolate, and a Website That Didn't Show It.

Sweetlane Chocolate Shop is a long-established chocolate factory in Vandergrift, Pennsylvania. Handmade product, decades of regulars, and a reputation built the slow way.

What it didn't have was anything online that matched. The work below is the whole rebuild: the brand, the site, the photography, the advertising and the shop behind it.

A classic chocolate bar from Sweetlane Chocolate Shop
02 — Refining the Brand

A New Logo That Kept the Classic Look.

945 Studios developed a brand new logo along with selecting a new font, keeping a classic look while adding a modern touch.

The new logo redesign for Sweetlane Chocolate Shop

The redrawn mark, shown on a light ground as it ships for print.

03 — The Website

Responsive, and Built to Be Walked Through.

Sweetlane now boasts versatile modern web design that's responsive across all devices, ensuring easy access for customers to discover their offerings, experience a 3D view of their shop, and explore their 75 years of chocolate mastery with seamless convenience.

The new Sweetlane website shown on a laptop and phone
A secondary display of the new Sweetlane website
Sweetlane website screen
Sweetlane website screen
Sweetlane website screen
Sweetlane website screen
Sweetlane website screen
04 — Advertisements

Ads That Look Like the Shop.

We've crafted distinct Facebook advertisements that catch the eye. From those designed to showcase the vibrant community to others emphasizing specific product offerings.

Sweetlane Facebook advertisement
Sweetlane Facebook advertisement
Sweetlane Facebook advertisement
Sweetlane Facebook advertisement
Sweetlane Facebook advertisement
Sweetlane Facebook advertisement
Sweetlane Facebook advertisement
Sweetlane Facebook advertisement
Sweetlane Facebook advertisement
05 — Photography

Two Hundred Photos and Videos, Shot and Edited.

As part of Sweetlane's web design journey, 945 Studios captured and refined a comprehensive library of 200+ photos and videos. Our skilled editing team transformed these assets, removing inconsistencies and fashioning cohesive brand resources that serve the website, advertising, and streamlined e-commerce alike.

Sea salt caramels from Sweetlane Chocolate Shop
Sweetlane product photography
Sweetlane product photography
Sweetlane product photography
Sweetlane product photography
Sweetlane product photography
Sweetlane product photography
Sweetlane product photography
Sweetlane product photography
Sweetlane product photography
Sweetlane product photography
Sweetlane product photography
06 — E-Commerce

A Shop That Manages Itself.

With Sweetlane's upgraded site, they are now equipped with a robust and seamlessly integrated e-commerce backend. Creating a smoother online shopping experience, streamlined inventory and product management.

$499 — Live in 299 Minutes

Want One Like This?

Operation Lightspeed is the fastest way in. A one-page site built to be found by customers, by Google, and by the AI search everyone is about to be using instead. Live in 299 minutes or the build is free.